Dan Bethelmy-Rada and R.A.W Products brand of natural products for the last two years. The products known as R.A.W, are natural in all aspects and are eco-friendly. Bethelmy-Rada and his team at Matrix decided to work on R.A.W, as a result of the high demand of natural products by consumers across the globe. Consumers are opting for products that are 100% natural that has minimal to no effects on both their skin and hair as well as the environment. Consumers are avoiding products that contain some elements of natural ingredients. Matrix is working on R.A.W, as a way of working on the demand.
Matrix is working together with L’Oréal’s Sharing Beauty With All program to make R.A.W a success. Matrix is providing consumers with a variety of products that are entirely natural from ingredients used, the manufacturing process and recyclable packaging. The components used to make the products are obtained directly from the environment. The ingredients are from vegetative matter and honey. Matrix is working to ensure ingredients like silicone that are harmful are not used to create the products. Dan Bethelmy-Rada Loreal is ensuring that the R.A.W products are manufactured according to the values of green chemistry.
Bethelmy-Rada and Matrix look at the loge cycle of all products used to provide that they are either biodegradable or recyclable. The packaging on most R.A.W products if from recyclable plastic. The ingredients used to make R.A.W skin and hair products are 70% natural with most of them being eco-friendly. Bethelmy-Rada faced some problems while working on R.A.W skin products. Dan Bethelmy-Rada and his team had to ensure that they did not interfere with plants and animals in their natural habitats. Despite the challenges Matrix faced, they managed to make R.A.W successful. Go Here to learn more.
A significant problem that Bethelmy-Rada had to overcome was capital. He invested a lot of money into the project for extensive research on environmentally friendly ingredients and manufacture processes. Matrix ensures that they came up with products that were up to the required standards of L’Oréal products. Research on R.A.W products had to be carried out fast for products to be released to the market.
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