Hot peppers are big business nowadays, with literally 1000,s of different products on the market. But one of the first created all the way back in 1998, is The Original Habanero Shaker. Joel Friant created the product after seeing an opportunity in the market for a high quality dried habanero product.
So who is Joel Friant? Mr. Friant is a renaissance man and entrepreneur who has been in business for himself in one form or another dating back nearly 25 years. He first began his career in real estate. Buying and selling houses that were foreclosed on and flipping them for a profit. It was during this time that he began to think of other industries he may be able to get involved making money in.
Mr. Friant had always been a fan of food, more specifically spicy Thai food. They say do what you love, and it was with that in mind that he decided to open up the first Thai fast food restaurant. The restaurant was a success and very popular. While operating the restaurant he began to taste different types of peppers.
One of these peppers was the habanero. It is a very hot pepper, averaging 200,00 Scolville Units compared to around 10,000 for a jalapeno. But habanero also has a delicous and fruity taste under of all that heat, and Joel immediately saw an opportunity to make a tasty dried pepper seasoning.
Joel’s product is made from 100% habaneros and at the time was the only product that did so. He was able to get his product placed in nearly every major grocery store chain in Washington State, no minor accomplished. The pepper shaker proved to be immensely popular and it sold very well.
In the early 2000’s Mr. Friant saw an opportunity to expand the reach of his product by beginning to sell it online. He took courses in setting up sales on Amazon and Ebay, as well as his own online store front. In 2012 he launched the first online sales of The Original Habanero Shaker.
Joel Friant will continue to explore new businesses and opportunities. He will also do everything he can to share that success with others.