Evaluation Details
0/20
Park it — evidence is too weak right now.
Checklist
Score each question: 0 = weak/unknown, 1 = mixed, 2 = strong. Maximum 20.
- 01
Can we test it cheaply?
- 0 =
- Requires significant upfront spend
- 1 =
- Moderate cost to test
- 2 =
- Very low-cost / near-zero-cost test
- 02
Can we test it quickly?
- 0 =
- Months before useful feedback
- 1 =
- Weeks
- 2 =
- Days or hours
- 03
Is there proven demand or a working model?
- 0 =
- Little evidence anyone pays for this
- 1 =
- Adjacent or partial evidence
- 2 =
- Existing buyers/competitors clearly validate demand
- 04
Can we get a real market signal before fully building?
- 0 =
- Hard to test without building most of it
- 1 =
- Proxy feedback is possible
- 2 =
- Direct behavior, inquiries, trials, usage, or purchases can be tested first
- 05
Do we have a right to win / unfair advantage?
- 0 =
- No obvious advantage
- 1 =
- Some relevant experience, access, or insight
- 2 =
- Strong domain knowledge, audience, relationships, distribution, or unique insight
- 06
Is the model replicable?
- 0 =
- Highly bespoke every time
- 1 =
- Some reusable components
- 2 =
- Build once, repeat / clone across customers or markets
- 07
Can it stay operationally lean?
- 0 =
- Labor- or employee-heavy from the start
- 1 =
- Some ongoing staffing/operations
- 2 =
- Zero-employee or very small-team model is realistic
- 08
Is customer access practical?
- 0 =
- No clear path to buyers
- 1 =
- Buyers are reachable but expensive or fragmented
- 2 =
- Clear channel, existing audience, aggregator, intermediary, or repeatable acquisition path
- 09
Is there a favorable market tailwind?
- 0 =
- Shrinking market or structural headwind
- 1 =
- Neutral / uncertain
- 2 =
- Strong technology, demographic, regulatory, or behavioral tailwind
- 10
Is there evidence of pull or momentum?
- 0 =
- Demand will likely need constant pushing
- 1 =
- Mixed early signals
- 2 =
- Customers/demand appear to pull the business forward
Red Flags — investigate before proceeding
These are not points and do not change the numerical score.
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Score
0/20
Park it — evidence is too weak right now.
10 unanswered
What to validate next
Answer a few questions to surface the highest-priority validation work.