01 — Articles
Recent Essays
The Next Five Years of Quantum: What We Build, and What We Choose
Quantum computing's next five years: error-correction progress, possible AI–quantum convergence, evidence versus hype, and the choices about how powerful technologies are used.
The Two Tests Every AI-Search ROI Claim Should Pass
Before a visibility gain, citation increase, or traffic change deserves the label ROI, it must pass two tests: how close the outcome is to business value, and how convincingly it can be attributed to the intervention.
What Your AI Visibility Metric Actually Proves
AI visibility is becoming easier to measure, but harder to interpret. Here’s how business owners can understand what citations, brand mentions and visibility scores actually tell them—and what they don’t.
Google’s Query Fan-Out: A Better Question to Ask About Your Content
Google’s query fan-out offers a useful reason to review the questions your content answers. Here’s a practical approach to helping customers decide, without promising AI citations.
Being Indexed Is Not the Same as Being Understood
What business leaders can reliably do about AI search in 2026 — what the evidence supports, what remains unproven, and how Findable and SGO address different stages.
Who Checked? What the Confirmation Step Actually Involves
Extraction is nearly solved. The harder work is deciding which discovered facts your organization will stand behind — and building that confirmation in.
Entity Maps and the Authorization Gap: What a Crawler Finds Is Not What You Should Publish
The open EntityMap standard lets you hand AI systems a structured description of your organization — but it leaves open who authorizes which extracted facts get published.