01 — Articles
Recent Essays
Being Indexed Is Not the Same as Being Understood
What business leaders can reliably do about AI search in 2026 — what the evidence supports, what remains unproven, and how Findable and SGO address different stages.
Who Checked? What the Confirmation Step Actually Involves
Extraction is nearly solved. The harder work is deciding which discovered facts your organization will stand behind — and building that confirmation in.
Entity Maps and the Authorization Gap: What a Crawler Finds Is Not What You Should Publish
The open EntityMap standard lets you hand AI systems a structured description of your organization — but it leaves open who authorizes which extracted facts get published.